SEO News

Dana Todd

Dana Todd

Guest Writer

Articles by Dana Todd

  1. Search Marketing Beyond Google and Overture

    When most people talk about pay per click (PPC) search engine advertising, Google and Overture (Yahoo!) take center stage. But in reality, there are hundreds of smaller 'Tier Two' search engines that offer compelling PPC opportunities.

  2. Use Caution when Going Broad with Overture and Google

    Running a pay-per-click (PPC) campaign on Google and Overture can get complicated, especially now that both networks offer different types of keyword matching options when placing bids. Here's how to avoid trouble and maximize your campaign's...

  3. The State of the Search Engine Industry

    Noted search engine experts and analysts explored the major themes and trends driving the current and future state of the industry in a lively, wide-ranging forum at the Search Engine Strategies conference.

  4. The State of the Search Engine Industry

    Noted search engine experts and analysts explored the major themes and trends driving the current and future state of the industry in a lively, wide-ranging forum at the Search Engine Strategies conference.

  5. The Quest for Search Engine Relevancy

    Today's search engines are experiencing dij` vu, it seems, focusing on developing better relevance in search results instead of trying to entertain users as 'portals'.