ChaCha Ad Options Explored
ChaCha’s “human powered” social search platform has been discussed here from the search side when it launched in September, and again in November when the site entered beta. Today, ClickZ media buying columnist Tessa Weggert takes a look at the ad opportunities ChaCha offers in “Introducing ChaCha Search.”
ChaCha offers CPC-based text links targeted by guide-defined category, of which there are more than 100 available. ChaCha has also begun showing category-targeted display ads, including 300 x 250 rich media pre-roll video units, to help searchers pass the time while their guide does the searching.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now