Google's search share was at near record levels in the U.S. in December, while Bing also continued its pattern of slowly growing its share, according to the final 2013 installment of comScore's monthly look at U.S. search engine rankings.
Google came close to matching its all-time high of 67.5 percent (which it reached last February), growing its already dominant share of searches from 66.7 percent in November to 67.3 percent in December. In December 2012, Google's share of search was 66.7 percent.
Bing remained in second last month, growing its search share from 18.1 percent to 18.2 percent. In December 2012, Bing's share of search was at 16.3 percent.
As far Bing's search partner, Yahoo reached a new low of 10.8 percent last month, down from 11.2 percent in November. In December 2012, Yahoo's search share was 12.2 percent.
Ask and AOL both declined from November to December: the former from 2.6 to 2.5 percent and the latter from 1.4 to 1.3 percent. Both search sites lost 0.5 percentage points since December 2012.
Search results powered by Google totaled 68.6 percent in December (up from 68.2 percent in November, and down from 69.1 percent in December 2012), while Bing powered 27.1 percent of searches (down from 27.2 percent in November, and up from 25.6 percent in December 2012).
There were 18.3 billion searches conducted in December (up from 18.1 billion in November and up from 17.6 billion year-over-year). Google led the way with 12.3 billion searches (up from 12.1 billion in November; up from 11.8 billion YoY), while Bing accounted for 3.3 billion (unchanged from November; up from 2.9 billion YoY), Yahoo for 2 billion (unchanged from November; down from 2.2 billion YoY), Ask for 452 million (down from 464 million in November and 543 million YoY), and AOL for 234 million (down from 253 million in November and 310 million YoY).
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.