Time is quickly running out to enter your nominations for the European Search Awards. The entry deadline is Friday, January 17, for individuals, agencies, or organizations hoping to have their outstanding search achievements in Europe honored during Reykjavik Internet Marketing Conference (RIMC 2014).
Entries opened on November 11 for 21 categories. They are:
- Best use of Search
- Travel / Leisure
- Third Sector
- Best Local Campaign
- Best Low Budget Campaign
- Best Pan European Campaign
- Best use of PR in a Search Campaign
- Best use of Social Media in a Search Campaign
- Best Integrated Campaign
- Best Mobile Campaign
- Best PPC Campaign
- Best SEO Campaign
- Best PPC Management Software
- Best SEO Software
- Best In-House Team
- Best Agency
- Young Search Professional
- European Search Personality
There is also a Grand Prix category, which will recognize "best of the best European search campaign or platform to be selected by our judges from the previous categories."
Winners will be picked by a panel of 15 expert industry judges. I'm excited to be one those judges, and will be working with a group that includes Bas van den Beld, Kaspar Szymanski, Bastian Grimm, Gianluca Fiorelli, Judith Lewis, and Shari Thurow, to name a few.
A few tips to make sure your entry stands out: keep it clear, concise, and well-written, and make sure to share your impressive ROI or metrics, all while showing some creativity. Best of luck!
Entries can be submitted by client companies/organizations, or their search agency. There is an entry fee of €60 for most categories. You can check out all those details on the How to Enter page.
The 2014 European Search Awards dinner will take place March 28 at the Grand Hotel Reykjavik in Iceland. Tickets are €150 for individuals, or €1400 for a table of 10, and there are other pricing options that include tickets to RIMC, which you can find out more details about here.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.