SEO News

Google Doodle Administers Rorschach Inkblot Test

by , Comments

Today, Google honors Swiss psychiatrist and psychoanalyst Hermann Rorschach, best known as the founder of the psychological test, the Rorschach inkblot.

The Rorschach test, created in 1921, is comprised of 10 symmetrical “inkblot” images. Subjects of the test are asked to interpret what they see in the designs. The test allows for psychoanalysis of the subject’s cognition and personality traits.


This time around, Google’s interactive Doodle has a unique social component that allows users to share what they see in the various inkblots as they scroll through the choices. 

Here’s the Doodle in action:

If you’re up for sharing your interpretation, you can do so on Google+, Twitter, or Facebook. 


Clicking on the Twitter option, for example, will pre-populate your tweet with the words "I see..." and the hashtag #RorschachDoodle, plus the link to the inkblot you're interpreting. 

rorschach-tweetRorschach was born in 1884 and prior to joining the scientific field, was reportedly torn between the arts and sciences. As a child, sources say he was very interested in klecksography – the art of creating images from inkblots. In the end, Rorschach combined his love for the art and his interest in science to create his life’s work in the inkblot test. 

Rorschach died in 1922 – the year after publishing his book, “Psychodiagnostik,” which was the foundation of the inkblot test. He was 37. 


The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!

Recommend this story

comments powered by Disqus