SEO News
Facebook

Facebook Mobile Referrals Up More Than 250% [Study]

jessica-lee
by , Comments

Facebook mobile traffic to websites was up approximately 253 percent year-over-year in September 2013; this, according to social media-sharing company Shareaholic, which released data last week.

shareaholic-facebook-referral-data-oct-2013

Findings show that Facebook referral traffic grew a total of 3.84 percentage points from September 2012 to September 2013, with mobile seeing nearly a 2-percentage-point growth. 

shareaholic-facebook-referral-chart-oct-2013

This data comes on the heels of last week's Facebook announcement of third-quarter earnings, which showed mobile ads accounted for 49 percent of its $1.8 billion third-quarter advertising revenue. This number is up from second quarter's 41 percent.  

Last month, Shareaholic published findings that revealed Facebook drove more than 10 percent of overall traffic to publishers. Shareaholic's Danny Wong said site owners can't ignore the obvious. 

"Make sure your site is fully optimized for mobile browsing. Let's face it. No one really enjoys pinching and zooming, or finger dragging, to read or see anything. Your visitors will thank you for it."


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus