Yahoo’s on top, continuing to surpass Google in comScore’s September Media Metrix report, which measures traffic to top web properties.
While traffic was up for Yahoo, revenue was fairly flat in Q3, but right on the mark of what was expected, Business Insider reported:
Like an Olympic gymnast, Yahoo CEO Marissa Mayer nailed the landing perfectly, it seems. She delivered exactly what analysts expected: EPS: of 34 cents, a beat by 1 cent, and revenues (ex-TAC) of $1.08 billion, a decline of 1%, right on expectations.
“I'm very pleased with our execution, especially as we've continued to invest in and strengthen our core business," Yahoo CEO Marissa Mayer said of Q3 results. "In Q3, we launched new user experiences across many of our digital daily habits -- Yahoo Screen, My Yahoo, Fantasy Sports, and more. Now with more than 800 million monthly users on Yahoo -- up 20 percent over the past 15 months -- we're achieving meaningful increases in user engagement and traffic."
Yahoo acquired Tumblr in June of this year, but BusinessInsider reported Mayer said, “We don't believe Tumblr will provide meaningful revenue this year."
Even though Yahoo sites won in unique visitors for September, Google remained the top dog in search market share at 66.9 percent, with Yahoo at 11.4 percent.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.