Google has made another technology startup acquisition, with the very interesting acquisition of Flutter, a company that has created gesture recognition technology to interact with online applications by simply using hand gestures. They have one app available currently, that allows hand gesture recognition, similar to how the Xbox Kinect incorporates hand gestures in its functionality.
This app is quite popular. It reached the top five most popular apps in the Mac App Store in its first two weeks in multiple countries when it released.
"We're really impressed by the Flutter team's ability to design new technology based on cutting-edge research," a Google spokesperson said regarding the acquisition. "We look forward to supporting and collaborating on their research efforts at Google."
Flutter's app works by allowing a user to use hand gestures with the built-in webcam on devices to control navigation for such apps as iTunes, Spotify, Windows Media Player, QuickTime, and Winamp.
With this technology, Google could incorporate it to control things like Google search, YouTube, and many of the Google related apps. With the built-in functionality incorporating Flutter's technology, you could go even further with how Google incorporates hand gestures through Android.
It could easily be used and integrated into Gmail, to allow users to quickly flip between emails and commands such as delete or reply. It would seem that Google Gmail's April Fool's Day joke "Gmail Motion" http://www.youtube.com/watch?v=Bu927_ul_X0 might not be that far off from reality, with more realistic motions than the funny ones Google used.
And integration into their search can be used in conjunction with their current voice-activated search, allowing users to use gestures to scroll up and down the research results, to get the next page of search results or even to click on a specific result. There is definitely lots of potential for Google to integrate hand gestures in search.
Flutter had planned to launch a new product in August; however that product was never released, and now that appears to be because of the Google acquisition. It was believed the product was a Windows version of their gesture recognition.
The price is in the neighborhood of $40 million, according to TechCrunch.
Here's what Flutter had to say about being acquired by Google:
When we started three years ago, our dream to build a ubiquitous and power-efficient gesture recognition technology was considered by many as just "a dream", not a real possibility. Since then, we have strived to build the best machine vision algorithms and a delightful user experience.
Even after we launched our first app, we didn't stop our research; your enthusiasm and support pushed us to continue to do better. We're inspired everyday when we hear, for example, that Flutter makes you feel like a superhero — because any sufficiently advanced technology should be indistinguishable from magic, right?
Today, we are thrilled to announce that we will be continuing our research at Google. We share Google's passion for 10x thinking, and we're excited to add their rocket fuel to our journey.
We'd like to extend a special thank you to all of our users; your feedback and evangelism inspire us every day. Flutter users will be able to continue to use the app, and stay tuned for future updates.
If the new app was a Windows-based app, it could even be built into desktops where people could use a webcam for gesture-based functionality with Windows and all the apps and Google sites that desktop users frequent. If it even potentially be used to interact with online advertising, functionality with Hangouts on Google+, and online videos.
I suspect that we'll see some interesting integration with this hand gesture technology and Google properties. Flutter will maintain their original application, so if you use it regularly, you don't have to worry about the acquisition making it go away, and they have promised users to stay tuned for more features.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!