Global Internet traffic dipped by 40 percent when Google experienced a complete blackout, web analytics firms have claimed.
All of Google's services – including Search, Gmail, and YouTube – went down briefly during the blackout on Friday evening, leaving users in the dark and unable to access them for what the firm's Apps Status Dashboard claimed was between one and five minutes.
A message on the Google Apps Dashboard at the time said that all of its services were hit.
"We're aware of a problem with Gmail affecting a significant subset of users," Google reported. "The affected users are able to access Gmail, but are seeing error messages and/or other unexpected behaviour."
Another message appeared later, which read:
"Between 15:51 and 15:52 PDT, 50 to 70 percent of requests to Google received errors; service was mostly restored one minute later, and entirely restored after four minutes."
Although Google was down for less than five minutes, it seems that the Internet as a whole suffered greatly as a result.
"This had a huge effect in the number of pageviews coming into [our] real-time tracking – around a 40 percent drop, as this graph of our global pageviews per minute shows," web analytics firm Gosquared said. "That's huge. As Internet users, our reliance on google.com being up is huge. It's also of note that pageviews spiked shortly afterwards, as users managed to get to their destination."
It's suspected that ithe blackout has cost the Internet services firm a fair amount of money. Google refused to comment about why the blackout occurred.
This article was originally published on the Inquirer.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.