Facebook is looking to make it even easier for businesses to market themselves effectively on the social media platform by launching a new Facebook for Business hub. The new hub not only features tools for businesses, it also gives useful information such as case studies as well as announcements and marketing tools.
The new Facebook for business hub is a huge improvement from their previous Business Guide they originally launched in 2011.
Facebook for Business has made a strong impact for business owners who are brand new to marketing on Facebook. The Facebook Basics section details everything from how to set up your Facebook page to how to create useful and compelling content for your audience, and how to view how each of your posts are performing. And yes, it also informs businesses how to advertise on Facebook.
For advanced users, there are plenty of tips and techniques that Facebook is offering, such as help on how to launch of new products, how to build your brand awareness, and how to increase online sales. There's even information on how to convert Facebook traffic into physical in-store traffic.
They have also added a new video library on specific Facebook areas, which they refer to as Facebook Live covering things like performance marketing and driving app install traffic through Facebook mobile.
They also have a very impressive number of case studies available. If you're used to seeing sites with only two or three case studies, you're in for a surprise. Not only do they have many different case studies, you can also filter down the success stories for things that are relevant to how you are trying to market on Facebook.
For example you could filter for success stories by specific industries, product types, country, business size and what is the most valuable, by goal. When you filter the case studies by goal, you can view them based on how to build awareness, drive in-store sales, launching new products, increase online sales, or to promote an app.
Interestingly, Bing is one of the case studies, and search marketers might find it interesting to read theirs specifically. Other businesses include everything from CafePress to MGM Resorts.
Facebook for Business is a great resource for business owners, particularly those who aren't as familiar with marketing on Facebook, or those who just need a refresher or some new ideas to change how they are currently handling their Facebook pages.
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