There is a new international search engine on the scene. Mail.Ru, which is also known as My.com, has been serving Google search results for several years but has now dropped Google in order to serve search results with their own new search engine, The Next Web reported.
Rumors abounded last year that the company planned to cancel their Google contract in favor of their own search engine they’ve been reportedly developing for several years. It is believed they recently began serving about 40 percent of Mail.Ru’s search results, while using Google for the remaining 60 percent.
This is definitely a loss for Google since Mail.Ru reaches approximately 86 percent of Russian Internet users every month, although currently it serves only 9 percent of all Russian search queries. Russia also has another search engine, Yandex, which is currently Russia’s biggest search engine.
There are also rumors that Mail.Ru plans to expand to more countries, under their My.com domain, to make inroads in international search markets.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!