It has always been difficult for Twitter users to get specific stats about their impact on Twitter, such as how many times a tweet has been favorited, the number of retweets, and how many replied a tweet received. While you might notice it on the fly, it can be hard for Twitter users to spot trends in their tweets, such as the type of content that is most popular with their followers.
To access the Twitter Analytics, simply go to ads.twitter.com and login with your Twitter account information. Click the Analytics link to see your Twitter stats for favorites, retweets and reply interactions.
The data can also be downloaded as a CSV file. The information is basic, and is the same information that business users have had for some time. But for smaller businesses and marketers, having this information at a glance is helpful without having to resort to a third-party tool.
Hopefully Twitter will expand their analytics offerings. It would be great for Twitter to include even more information in their analytics, especially for marketers using Twitter for business.
It would be useful to know whether it is the same people retweeting and favoriting tweets, or if it is different people everytime. Knowing the overall reach of each tweet based on retweets would be helpful, such as knowing how many followers those retweets went to.
This will also have the added bonus that it will get more Twitter users familiar with their advertising, since you need to login to the ad platform in order to access analytics data. Even if a small percentage of users test Twitter ads or tell others about Twitter advertising, it would be a net win for Twitter, particularly since Twitter has seemed to struggle a bit in getting advertisers on board with their fairly new ad system.
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