SEO News

Matt Cutts: Google Adding Panda to Real-Time Algorithm

Danny Goodwin
by , Comments

Google Panda Update LogoGoogle Panda will soon evolve from monthly (or so) manual refreshes to a constant part of Google's real-time algorithm, according to Google's Distinguished Engineer Matt Cutts. The latest (possibly final?) Panda refresh is expected today or Monday.

Now if Panda hits your website for having "low-quality" (thin) content, it may be harder to detect in analytics due to this new integration with the main search algorithm, but it could mean a faster recovery.

"Rather than having some huge change that happens on a given day, you’re more likely in the future to see Panda deployed gradually as we’re rebuilding the index, so you’re less likely to see these large scale sorts of changes," Cutts said at SMX West.

Meanwhile, online chatter seems to indicate that the latest, and perhaps the final, Google refresh may have started hitting websites yesterday afternoon, but there’s no official word from Google so the traffic flux some websites are experiencing might be unrelated to Panda.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus