Google Chrome 25, like Firefox and iOS 6, will soon automatically encrypt web searches sent to Google through its Omnibox.
Google's Chrome web browser sends search results from its Omnibox – the box used to type in URLs – to Google. Now the web browser will use SSL to encrypt web search input before sending it to Google, even if users aren't signed into their Google accounts.
Previously Google's web browser would encrypt searches sent from the Omnibox only if users were signed in to their Google accounts, however Chrome 25 will enable this functionality without the need for users to log into their accounts.
While Google is only just now making the change to automatically encrypt Omnibox searches without the need to log in, the firm has been encrypting web searches submitted through its website for some time.
Chrome users shouldn't be able to notice any performance hit from having their searches encrypted, according to Google. Rather, Google said that through its SPDY protocol, users might see an improvement in speed.
Google said Chrome 25 is in the beta channel, though it didn't say when the browser will enter the stable channel, at which point most of the web browser's users will receive the update.
This article was originally published on the Inquirer.
Do you know a marketing visionary?
ClickZ will be honoring 10 thought leaders for their achievements and contributions to the online marketing industry. Shine a spotlight on those whose work has earned them exceptional repute. Call for entries ends Monday, July 22. Submit Your Nomination »
