Google's Android platform has reached record worldwide sales numbers, according to analysts. Research firm IDC said that the Google mobile OS is the first to surpass 100 million quarterly shipments in a single quarter.
The platform powered some 136 million handsets, giving Android a 75 percent market share of all shipments. The company noted that Android also saw its shipments rise by 91.5 percent over the previous year's quarter, a growth rate roughly double that of the smartphone market as a whole.
Analysts credit the soaring sales in part to Google's ability to build and maintain a large ecosystem for the platform.
"Google has a thriving, multi-faceted product portfolio. Many of its competitors, with weaker tie-ins to the mobile OS, do not," explained IDC senior research analyst Kevin Restivo. "This factor and others have led to loss of share for competitors with few exceptions."
Second in the quarter was Apple's iPhone. The company shipped some 26.9 million units, giving iOS a 14.9 percent share of the market. Analysts noted that the figures were held back by an iPhone 5 release which occurred late in the quarter.
Research in Motion (RIM) continued its downward trajectory as BlackBerry shipments slipped from 11.8 million to 7.7 million units. The 34.7 percent drop was good for a 4.3 percent share and third place in the market.
The Symbian platform was fourth in the market with a 2.3 percent share, followed by Windows Phone with a 2 percent piece of the market.
The coming months could see a shift in the smartphone space as new handsets hit the market. Along with the continued strong sales of Apple's iPhone 5, a new crop of handsets powered by Windows Phone 8 is set to reach shelves in November.
This article was originally published on V3.
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!