Google has announced Brick, a collaborative 3D building experience with LEGO bricks. Google is working together with LEGO Australia to bring the Bricks to the browser.
Build lets you "explore and build a new world of LEGO creations together online. With 8 trillion bricks, think of Build as the largest LEGO set you're ever seen." Google also stated " We made the bricks with WebGL, which enables powerful 3D graphics right in the browser and demonstrates the upper limit of current WebGL graphics performance. We then mixed in Google Maps (another Aussie invention) so you can put your creation in a LEGO world alongside everyone else’s."
You can watch the video below on how it works:
Currently Build is an experiment that Google has been working on in Sydney. It's launching only in Australia and New Zealand with hopes to be in other countries soon.
You can play now by visiting buildwithchrome.com and share your creations online on Google+. The top creations and most innovative Bricks will be re-posted by Google.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!