A June 25 tweet from the official Google account on Twitter announced the release of Panda 3.8, a data refresh they said noticeably affects less than 1 percent of queries worldwide.
The June 25 data refresh was Google’s second Panda update this month. Google also announced via Twitter (on June 11) that a data refresh had begun rolling out the previous Friday, June 8. That one was said to affect less than 1 percent of U.S. queries and 1 percent worldwide.
A data refresh doesn’t change the algorithm or signals; it does just as the name suggests and refreshes the data within the existing algorithm. Data refreshes typically affect fewer queries than algorithm updates.
Meanwhile, Google is also asking users how satisfied they are with their search results. Internet strategist Nathan Sauser posted the above screenshot of a Google pop-up on the search results page that asks searchers to rate their level of satisfaction with search results – ranging from “very satisfied” to “very dissatisfied”.
Google has been using human quality raters for some time to evaluate and troubleshoot the algorithm by rating search results. This is the first time we’ve seen a live experiment, using seemingly random users, to submit their feedback on search quality directly from the SERPs.
Have you noticed any difference in your site traffic you suspect may be the work of Panda 3.8? Let us know in the comments!
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.