Google Analytics are now offering marketers a look into their link graph, with backlinks tracking in Google Analytics Social Reports.
Social Reports were introduced in March 2012, adding a visual dimension to social activity tracking across multiple platforms. In fact, when released, Google Analytics were tracking more than 400 websitesfor their Social Reports.
The new backlinks reporting displays backlink URLs, post titles, and links to page analytics and activity. The feature is designed to help users identify quality content and replicate successes by discovering which of their content is linked back to most often and by whom. This can help webmasters build relationships with those who most often feature and link back to their content, Google explained in a blog post.
For an in-depth look at Google Analytics Social Reports, see our previous coverage on goal setting, social visitors flow, and more.
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!