Retail is inherently visual, so it comes as no surprise that two of the biggest online sellers - Amazon and eBay - have added Pinterest buttons to product pages.
While many mentions of Amazon from early Pinterest adopters refer to the rainforest, users have mentioned the site in their picture captions, even before the e-commerce giant included the Pinterest share button on pages.
Statements like one from Pinterest user Mary Kobayashi: "I bought this dress on a whim, as I had never bought clothes from Amazon before.... Either way, I'm so glad I did it," are easily found.
Now, Pinterest users can share product images and page links directly from Amazon and eBay. Already, people are posting items they have or wish they had directly from Amazon, from Puma Men's Club 917 Golf Shoes to crochet patterns for Kindle.
Several measurements by outside firms show Pinterest's user base is dominated by women, and the site has become a digital catalog of women's apparel and accessories. People have turned the site, which includes a drop down search menu of gifts priced from $1-$20 up to $500+, into a place for aspirational product wish-lists.
Expect more online retailers to jump on the bandwagon, adding the Pinterest button to product pages to take advantage of the popular sharing site as a new digital marketing platform – especially now that Pinterest is the third most popular social network.
This article was originally published on ClickZ.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!