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SES New York 2012 - Day 1 Coverage #SESNY

Danny Goodwin
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ses-new-york-2012-hiltonJust as he did at SES London earlier this year, Avinash Kaushik kicked off SES New York 2012 yesterday. His keynote focused on creating an "enormously awesome" experience for consumers, marketing optimization, and the need to rethink the what, where and why of social, which coincided with the premiere of Google Analytics social reports.

Among the top takeaways Kaushik shared with marketers in his high-energy talk on Business Optimization in a Digital Age: be less wrong, stop guessing, and develop an "insane focus." The Bruce Clay Blog, aimClear Blog, TopRank Online Marketing Blog, and V3 provide full recaps of the keynote.

After that, attendees learned the latest tools, trends, and strategies in sessions covering search engine optimization, paid search, analytics and much more.

Here's a roundup of Day 1 live blogging and coverage of SES New York 2012.


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