Did the headline grab your attention? We do something similar with the conference handbook we give out to all of our attendees. The first page in the book is full of session planning advice and starts out saying:

STOP!
If you read nothing else, READ THIS!

Do they read it? No. I know, because I often survey the audiences to see who read the key information on that page. Few put their hands up.

OK, so we need to figure out some better way of grabbing attention and spreading the news on how to plan to get the most out of SES. We're working on it, and this blog is part of that.

Here's the thing. SES has over 60 -- SIXTY! -- sessions happening. One person can't attend them all. You need some type of -- pardon the pun -- strategy for Search Engine Strategies.