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October 2011 Search Engine Market Share: Bing Losing Power?

Danny Goodwin
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The latest comScore search engine rankings for October largely tell the same old story, with Google’s continued dominance. However, Bing-powered search continued trending down, falling to 26.1 percent, from a high of 27.1 percent in August and down from 26.7 percent in September.

Organic search results powered by Google, meanwhile, increased to 67.7 percent in October, up from 67.4 percent in September.

U.S. Search Engine Rankings from comScore

The search engine rankings for October 2011, according to comScore, were:

  • Google grew to 65.6 percent (up from 65.3 percent in September); down from 66.3 percent year-over-year (October 2010). 
  • Yahoo fell to 15.2 percent (down from 15.5 percent); down from 16.5 percent YoY.
  • Bing grew to 14.8 percent (up from 14.7 percent); up from 11.5 percent YoY.
  • Ask fell to 2.9 percent (down from 3 percent); down from 3.6 percent YoY.
  • AOL held stead at 1.5 percent; down from 2.1 percent YoY.

More than 18 billion searches were conducted in October (up 6 percent vs. September). Google lead the way with 11.9 billion searches (up 6 percent); both Yahoo and Bing accounted for 2.7 billion searches (up 4 percent and 6 percent, respectively). On Ask, 518 million searches were conducted (up 2 percent) and on AOL, 277 million searches were conducted on AOL (up 5 percent).

UK Search Engine & Social Network Rankings from Hitwise

hitwise-october-2011-uk-search-market-share

Meanwhile, in the UK, Hitwise reported a “comeback” after two months of declines for Bing, which accounted for 3.85 percent of all searches, with year-on-year growth of 0.64 percent. Google dominated in October with 91.02 percent share of searches; Yahoo was third with 2.79 percent of searches; Ask had 1.81 percent; and other engines accounted for 0.54 percent of searches. There were more than 2.2 billion visits to search engines in October, Hitwise reported.

On the social side, Facebook continued its dominance, with 52.41 percent of visits. Google-owned YouTube (second, with 22.94 percent of visits) and LinkedIn (sixth, with 1.01 percent of visits) also saw continued growth. Twitter was the third most popular social network in the UK, with 3.36 percent of visits.


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