SEO News
Collaboration

Search Advertising Revenues Hit $7.3 Billion in First Half of 2011 [Report]

Danny Goodwin
by , Comments

Search advertising remains the online advertising leader, as revenues increased to $7.3 billion during the first half of 2011. During the same period, online advertising shattered more records, growing to a record $14.9 billion in revenues.

That $14.9 billion spent by U.S. Internet advertisers during the first six months of this year represents a 23.2 percent year-over-year increase, eclipsing last year’s first-half record of $12.1 billion in revenue, according to the latest Internet Advertising Revenue Report from IAB.

ad-formats-2011-vs-2010-iab

Search was once again the top online advertising format with $7.3 billion in revenues during the first half of this yeaer, good for 49 percent of all revenues. The $5.7 billion in first-half revenues last year accounted for 47 percent of all revenues.

In Q2, search accounted for 49 percent of al revenues, or $3.8 billion, up 29 percent from Q2 2010 when search totaled $2.9 billion.

advertising-format-share-2006-2011

In the past five years, search has been king, seeing strong growth, despite losing some overall share last year to display. Display grew to $2.8 billion in Q2 and accounted for 37 percent of all interactive spend in the first half of 2011.

Another online advertising record was broken in Q2 as revenues increased 24.1 percent to $7.7 billion, up from $6.2 billion in Q2 2010. Online advertising also hit a new high of $7.3 billion in Q1 this year.

Search advertising was forecast to hit $14.38 billion, according to a June eMarketer estimate.


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus