Looking to quickly find the latest baseball score or follow a football game in real time? Google and ESPN have brought the scoreboard straight to the search results to provide live MLB and NFL scores, or send you to game recaps, box scores, schedules, and more.
The new microdata allows users to get results for searches that include teams, players, scores, and other queries specific to professional baseball and football in the U.S. The rich results will provide the record of recently concluded games, details of upcoming games, and quick links to summary pages for greater detail on all of the above. The most notable feature is that a search for an in-progress game will give you a link to a live stream from ESPN.
This time around, however, Google is both expanding to new sports and introducing a data markup that is likely to become public in the near future. According to ESPN's Chris Jason, "We’re working with Google to standardize the format so that others can make use of this technology going forward." The standardized markup is likely to be announced on schema.org when it's ready.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.