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Google Android Nears 50% Market Share, iOS Reaches Second Place

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Google's Android platform has seen growth that exceeds even the wildest of expectations. Android now holds 48 percent of global market share, while the iPhone has reached second place with 19 percent.

The Canalys Report

Android logoAccording to the official report from Canalys, an independent technology-focused analysis group, the leaderboard is as follows: Google holds first place position with 48 percent of market share, iOS comes in second at 19 percent, Samsung comes in third at 16 percent, and Nokia – who was in second place just eight months ago – has dropped down to fourth place. Windows Phone 7, meanwhile, doesn't make up even one percent of the global market.

Google is the leader in the majority of regions where Canalys does market studies. Of the 56 countries examined, Android was the leader in 35. Nokia, meanwhile, is the leader in just a few regions, such as Brazil, Russia, India, and China – where older and cheaper phones are still in demand, if only just. Nokia's move to team up with Microsoft may not pay off in the way either company hoped, however, as neither Nokia nor WP7 has performed well in the last few months.

Other statistics of note include the dominance of Asia Pacific in the smartphone market (the region had 39.8 million units ship, making them the leader for the total global market), while Europe had 35 million units and the Americas had 32.9 million.

Stellar Growth for Android, iOS Not Looking Shabby Either

Android exploded from 33.3 percent share in Q4 of last year to 48 percent in Q2. That's 44 percent growth in just six months. This exceeds the expectations of those who – on the high end – predicted that Android would hit 50 percent around 2015. Several estimates, including a recent one at IDC, also peg iOS as being a declining system.

Not so, according to the Canalys study. In the last six months, iOS has grown from roughly 16 percent to 19 percent, a 19 percent growth. Thanks to the decline of competitor Nokia, iOS has managed to secure second place – which is no mean feat, especially considering how high the price point is on Apple systems in many areas when compared to the standard spent on phones.

In any case, it's clear that the era of smartphones is no longer on the horizon. It's right here. Android has seen a 379 percent increase in sales when compared to just one year ago, and Android and iOS, when tallied together, hold more than two-thirds of the market.


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