SEO News
Blekko

Blekko Respects Your /privacy, Will Trash Search Data After 48 Hours

Danny Goodwin
by , Comments

Blekko Slash the Web LogoWhile Yahoo recently announced plans to join Google and Bing in retaining search logs for 18 months, Blekko has gone in the opposite direction, announcing that searches conducted on Blekko and other personal information such as IP addresses will be deleted within 48 hours – even for logged-in users.

Privacy is a big debate these days in search and social, but Blekko makes its philosophy clear: search engines know too much about their users, and it's possible to improve a search engine without storing private information. Additionally, Blekko’s new privacy includes:

  • HTTPS Preferred system: Users who click on a search result will be automatically be taken to HTTPS (secure) websites (e.g., ecommerce, financial, or other sites that collect personal information) if available.
  • Ad opt-out: Blekko users can choose to search without seeing any advertisements via the NoAds privacy setting and further reduce “the already small amount of logging of users' queries by blekko” with the SuperPrivacy option.

 Blekko Traffic April 2011

Blekko, which launched in November, is also continuing to slowly grow its user base. In April, 750,000 unique visitors conducted more than 50 million searches on the search engine – up from 30 million queries  in January.

Topix, the local news and commentary site, tapped Blekko earlier this month to power its search results. Blekko has also announced partnerships with Stack Overflow and Merchant Circle.


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus