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Almost 12 Billion U.S. Searches Conducted in July

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Of the core search providers, Google maintained its lead in market share in July, according to data released by comScore.

In terms of core search, Google maintained its top market share with 61.9 percent in July, up from 61.5 percent in June. Yahoo receded to 20.5 percent in July from 20.9 percent in June. Microsoft also slipped in its share of searches, falling to 8.9 percent in July from 9.2 percent in June.

The number of searches conducted through Google sites totaled 9.9 billion in July. Google.com served 7.5 billion searches, while other properties, including YouTube, garnered 2.5 billion searches. As a whole, Yahoo served 2.5 billion searches in July. While Yahoo observed a 1 percent loss in search queries between June and July, a 10 percent loss was measured in other Yahoo properties. In July, 36 million searches were conducted on other Yahoo properties, compared to 40 million in June.

Mixed results were measured on sites such as eBay, craigslist, Facebook, and Amazon.com, where search queries went either way month-to-month. EBay slipped 2 percent from 444 million searches in June to 435 million in July. Craigslist served 342 million searches in June and 340 million searches in July, a 1 percent decrease. Facebook saw a 10 percent increase in search queries, from 157 million in June to 173 million in July. Amazon increased 9 percent, from 152 million in June to 166 million in July.

ComScore measures Internet usage from a global panel of Internet users.

U.S. Core Search Engines by Search Share, July 2008
Core Search Entity June 2008 (%) July 2008 (%) Point Change
Total core search 100.0 100.0 N/A
Google sites 61.5 61.9 0.4
Yahoo sites 20.9 20.5 -0.4
Microsoft sites 9.2 8.9 -0.3
Ask Network 4.3 4.5 0.2
AOL LLC 4.1 4.2 0.1
Notes:
1. Locations include home, work, and universities.
2. Data are based on the five major search engines, including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Source: comScore, 2008

U.S. Expanded Search Entities by Search Queries, July 2008
Expanded Search Entity June 2008 (M) July 2008 (M) Percent Change (%)
Total expanded search 16,668 17,158 3.0
Google sites 9,601 9,945 4.0
Google 7,277 7,463 3.0
YouTube/all other 2,324 2,482 7.0
Yahoo sites 2,570 2,546 -1.0
Yahoo 2,530 2,510 -1.0
All other 40 36 -10.0
Microsoft sites 1,102 1,090 -1.0
MSN-Windows Live 1,069 1,058 1.0
Microsoft/all other 33 32 -3.0
AOL LLC 792 814 3.0
AOL Search Network 430 452 5.0
Mapquest/all other 362 362 0.0
Fox Interactive Media 457 547 20.0
MySpace 448 539 20.0
All other 9 8 -11.0
Ask Network 506 535 6.0
Ask.com 341 364 7.0
MyWebSearch.com/all other 165 171 4.0
eBay 444 435 -2.0
craigslist.org 342 340 -1.0
Facebook 157 173 10.0
Amazon sites 152 166 9.0
Note: locations include home, work, and universities.
Source: comScore, 2008


SimilarWeb Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.

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