A look at the average CPC (define) in search by vertical in the U.S. for May 2009, compared to the prior month. Data and research are provided by Efficient Frontier.
| U.S. Average Search CPC by Category, April and May 2009 | ||||||
|---|---|---|---|---|---|---|
| Category | CPC May ($) | CPC April ($) | Change (%) | |||
| Automotive | 0.47 | 0.46 | 2 | |||
| Finance | 1.52 | 1.54 | -1 | |||
| Retail | 0.40 | 0.39 | 3 | |||
| Travel | 0.56 | 0.57 | -2 | |||
Source:  2009 | ||||||
