A look at the average CPC (define) in search by vertical in the U.S. for January 2009, compared to the prior month. Data and research are provided by Efficient Frontier.
| U.S. Average Search CPC by Category, December 2008 and January 2009 | ||||||
|---|---|---|---|---|---|---|
| Category | CPC January ($) | CPC December ($) | Change (%) | |||
| Automotive | 0.45 | 0.50 | -10 | |||
| Finance | 1.37 | 1.45 | -6 | |||
| Retail | 0.37 | .051 | -27 | |||
| Travel | 0.58 | 0.60 | -3 | |||
Source:  2009 | ||||||
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