A look at the average CPC (define) in search by vertical in the U.S. for March 2009, compared to the prior month. Data and research are provided by Efficient Frontier.
| U.S. Average Search CPC by Category, February and March 2009 | ||||||
|---|---|---|---|---|---|---|
| Category | CPC March ($) | CPC February ($) | Change (%) | |||
| Automotive | 0.44 | 0.43 | 1 | |||
| Finance | 1.38 | 1.33 | 4 | |||
| Retail | 0.38 | 0.35 | 8 | |||
| Travel | 0.61 | 0.63 | -3 | |||
Source:  2009 | ||||||
