SEO News
Search

Australia's Sensis Files for Patents

by , Comments

Sensis patents search engine
Source: Australia IT

>From the article, "TELSTRA'S highly profitable directories business, Sensis, has lodged global patents for part of its new internet search engine in a bid to stymie growing competition from global search giants Yahoo and Google. Sensis search chief Greg Ellis said the patents related to the company's online system Bidsmart, which let advertisers choose their level of payments based on auction process.
'Ours is different in that we use geography as a parameter as well as price. My understanding of Overture (Yahoo) and Google is that they use primarily price,' he said.

'We have registered a patent application where price and geography are the determinants. It sits in a patent registration, then people have the right to object to that. If they can demonstrate they are already doing that, then we won't be successful.'"


The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!

Recommend this story

comments powered by Disqus