SEO News
Search

Australia's Sensis Files for Patents

by , Comments

Sensis patents search engine
Source: Australia IT

>From the article, "TELSTRA'S highly profitable directories business, Sensis, has lodged global patents for part of its new internet search engine in a bid to stymie growing competition from global search giants Yahoo and Google. Sensis search chief Greg Ellis said the patents related to the company's online system Bidsmart, which let advertisers choose their level of payments based on auction process.
'Ours is different in that we use geography as a parameter as well as price. My understanding of Overture (Yahoo) and Google is that they use primarily price,' he said.

'We have registered a patent application where price and geography are the determinants. It sits in a patent registration, then people have the right to object to that. If they can demonstrate they are already doing that, then we won't be successful.'"


ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

Recommend this story

comments powered by Disqus