SEO News
Search

Australia's Sensis Files for Patents

by , Comments

Sensis patents search engine
Source: Australia IT

>From the article, "TELSTRA'S highly profitable directories business, Sensis, has lodged global patents for part of its new internet search engine in a bid to stymie growing competition from global search giants Yahoo and Google. Sensis search chief Greg Ellis said the patents related to the company's online system Bidsmart, which let advertisers choose their level of payments based on auction process.
'Ours is different in that we use geography as a parameter as well as price. My understanding of Overture (Yahoo) and Google is that they use primarily price,' he said.

'We have registered a patent application where price and geography are the determinants. It sits in a patent registration, then people have the right to object to that. If they can demonstrate they are already doing that, then we won't be successful.'"


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus