In September, I wrote that Google was going to finally expand publicly its guidelines covering ads. Those new guidelines have now gone up. The Google AdWords Content Policy page explains how advertising products such as cable descramblers, gambling, radar jammers and other things is not allowed.
The guidelines also itemize what Google considers to be a protected group. Ads are not allowed if they promote violence or advocate against these groups. However, beyond this, ads that are anti any group or individual are also not permitted, with the key exception of those involving politicians.
Join us for SES Toronto 2012 June 11-13. SES Toronto will be packed with sessions covering topics such as pay-per-click (PPC) management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, and usability, while offering high-level strategy, keynotes, an exhibit floor with companies that can help you grow your business, networking events, parties and more. Register before June 10 and save $100!
