Dogpile rolled out new "IntelliFind" technology today that focuses on gaining a deeper understanding of user intent at query time and limiting searches to sources that will likely provide the best results for each query. The company also announced partnerships with vertical content providers Topix.net for news, Singingfish for streaming media, as well as deals to include Yahoo!Images and Yahoo! News links in search results.
The company says that the new approach will make searches more responsive, particularly with queries related to current events and popular culture.
In addition to meta search results provided by partners Google, Yahoo, Ask Jeeves and a number of paid placement networks, Dogpile now displays links to news, video and other specialized content when relevant, similar to what Ask Jeeves has been doing with its Smart Search results since early 2003.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.