Dogpile rolled out new "IntelliFind" technology today that focuses on gaining a deeper understanding of user intent at query time and limiting searches to sources that will likely provide the best results for each query. The company also announced partnerships with vertical content providers Topix.net for news, Singingfish for streaming media, as well as deals to include Yahoo!Images and Yahoo! News links in search results.
The company says that the new approach will make searches more responsive, particularly with queries related to current events and popular culture.
In addition to meta search results provided by partners Google, Yahoo, Ask Jeeves and a number of paid placement networks, Dogpile now displays links to news, video and other specialized content when relevant, similar to what Ask Jeeves has been doing with its Smart Search results since early 2003.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!