While Geico and Google are still heading to court, as blogged yesterday, MediaPost reports that Geico and Overture have reached a settlement: Overture Settles Trademark Dispute With Geico. Big news! Settlement details are confidential, but the fact that Overture has decided to settle rather than battle for a legal victory might simply invite even more companies to go after it.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!