Earlier I mentioned concerns some search marketers had that Lycos was offering/reselling SEM services. Shari Thurow takes a look at this in her ClickZ column today, Search Engines and the SEO Business. A key point is something some in our forum discussion on the topic have also suspected. Rather than this being a trend of search engines competing with SEM firms, it seems more like a last-ditch way for former first-tier search engine Lycos to get money any way it can.
Save up to $400! Register now for SES New York 2012, the Leading Search & Social Marketing Event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Hurry, pre-agenda rate expires March 2!
