Marketing Head Cindy McCaffrey Leaving Google
Forget PageRank. If Google had a secret weapon (or two or three) to count toward its incredible successes,
Cindy McCaffrey was a key part of the arsenal. And now, according to SiliconBeat, she’s departing:
McCaffrey leaving Google.
McCaffrey, vice president of corporate marketing at Google, helped create a marketing and PR team for the company to be envied — and I speak as someone who has had
to deal with numerous PR teams pitching search from companies large and small over the years.
Google’s had PR stumbles, of course — Gmail being one of the biggest to spring to mind. But the successes the company’s enjoyed have far, far outweighed these.
I can remember interacting with Google when it was just Larry and Sergey and Craig, which is pretty far back to 1998. But it wasn’t too long after that when Cindy
arrived.
Now, as SiliconBeat rightly points out, she’s the highest ranking Google exec to depart following the IPO. Good news for Cindy — and good luck to her. As for Google,
the marketing and PR team has an all new challenge — how to spin that losing a top exec isn’t a bad thing for Google.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now