Click Fraud: Somebody Is Cheating You from ClickZ is another look at protecting yourself from clickfraud. Many of the tips and information may be familiar to our readers but refreshers never hurt. It also mentions to online tools you might tap into.
For more on the subject of clickfraud, see also the Search Ads: Clickfraud of our Search Topics area available to Search Engine Watch members, which summarizes stories on the topic going back for years.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.