SEO News
Search

MSN Search Marketing Plan Prepares for Takeoff

by , Comments

Pamela Parker at Clickz gives offers an overview of the marketing/ad campaign MSN will utilize for the new MSN Search. The article says this will be MS's biggest online campaign ever. In addition to online advertising, you also see TV, print, and billboard advertising.

"It's the biggest global campaign since the introduction of the MSN butterfly," said Chris Cocks, director of global campaigns for MSN.

The online media plan includes intense exposure across the MSN network, as well as buys on sites inclucing CNET, Weather.com, USAToday.com and CBSSportsline.com.

"We tried to select sites where there's a high degree of usage by MSN users," said Cocks, explaining that the campaign was initially aimed at reaching those who already used MSN.

Parker also reports that TV and online advertising will drive most of the U.S. campaign but billboards and print will be used elsewhere.

More in the Clickz article: MSN Campaigns For Search Share in Integrated Effort. We first blogged about what MS was planning in November: Microsoft Prepares Massive Marketing Campaign for New Search Engine.


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus