Nice mention by Barry of Yahoo wanting someone to do search engine marketing for its own properties. It's not the first search engine to do this. Others like LookSmart and Inktomi have, as well. It's not even that new for Yahoo. I've written before about it running ads on Google and a campaign on European search engines to drive traffic. Question is, will the Yahoo SEM person go black hat on getting traffic from Google?
Save up to $400! Register now for SES New York 2012, the Leading Search & Social Marketing Event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Hurry, pre-agenda rate expires March 2!
