Fredrick Marckini revisits a recent comScore study that found for every search that results in a sale, 12 other "non-converting" search will also happen. He argue that because of this, it's important to stick with both non-converting searches as well as those that convert, as part of a campaign. More in the ClickZ article: Nonconverting Keywords and the Search Continuum, Part 1
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!