In Search Engine APIs: Right for You? at ClickZ, Kevin Lee looks at the how the Google AdWords API now means all major paid listing programs allow for direct, automated bid management. Should you then build your own tool or outsource to someone like Kevin who might do it for you? He lists a number of things to consider.
Save up to $400! Register now for SES New York 2012, the Leading Search & Social Marketing Event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Hurry, pre-agenda rate expires March 2!
