Who's Shopping? Who's Researching? has ClickZ executive editor Rebecca Lieb coming away impressed with the research versus shop search options that new shopping search engine Become.com plans to roll out. But as an "elephant" of a feature, it's something that the bigger search engines could also do, given that they do have "pure play" shopping search engines of their own. The article has some more details on Become, including the use of human editors to select sites with reviews. Consumer Reports content is mentioned being crawled -- Yahoo Shopping has long offered some of this content as well. Our own look at Become and how it is shaping up against other shopping search engines is in the works, so stay tuned.
Save up to $400! Register now for SES New York 2012, the Leading Search & Social Marketing Event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Hurry, pre-agenda rate expires March 2!
