It's been long known that searchers don't just use search engines to find things but also depend on search to navigate to sites of interest. Search can be a sort of warp drive to get you to that site whose URL you can't remember or that you find too bulky to type into the address bar. Getting From Point A to B With Search from Gord Hotchkiss at MediaPost revisits the issue of navigational queries and how they may impact brand owners not properly indexed by search engines.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!