It's been long known that searchers don't just use search engines to find things but also depend on search to navigate to sites of interest. Search can be a sort of warp drive to get you to that site whose URL you can't remember or that you find too bulky to type into the address bar. Getting From Point A to B With Search from Gord Hotchkiss at MediaPost revisits the issue of navigational queries and how they may impact brand owners not properly indexed by search engines.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!