Yesterday I noted a Fortune story giving a behind-the-scenes look at Microsoft waking up to the challenge Google presented. The search engine that could from the San Jose Mercury News (reg. required) does a similar look at Yahoo getting search religion. Seeing the revenue Overture was generating from an initial partnership push got the lightbulbs going off. New CEO Terry Semel helped refocus the company, and it ultimately decided search had to be technology it owned, rather than outsourced. It touches a bit on the issue of uniting search technology from three different players -- plus the brand new rewriting Yahoo said it also did leveraging all the new talent it had purchased.
Save up to $400! Register now for SES New York 2012, the leading search & social marketing event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Early bird rate expires March 2.
