In Accelerated Keyword and Engine Testing from ClickZ, Kevin Lee looks at why every keyword you try is a gamble, but a necessary one if you're going to expand the audience you reach out to. He then provides tips to increase the odds of success, including key factors that should be considered. Part 2 continues on with more.
Save up to $400! Register now for SES New York 2012, the Leading Search & Social Marketing Event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Hurry, pre-agenda rate expires March 2!
