Time and again we see people obsessing over web page copy, attempting to achieve some sort of magical "keyword density" or other elusive goal that will somehow cause a search engine to assign a top ranking to a page. Too often, this focus on writing for a search engine obscures the true purpose of a web page: to appeal to the human being who ultimately reads the page.
Today's SearchDay article, Search Engines and King Content, features coverage of a recent Search Engine Strategies session where the emphasis was on content that appeals to both search engines and users. By following the suggestions offered by the panelists, you'll have a much better chance at overall success than by fussing endlessly with arcane search optimization methods that may end up leaving your web site visitors cold.
Save up to $400! Register now for SES New York 2012, the Leading Search & Social Marketing Event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Hurry, pre-agenda rate expires March 2!
