I've written before about how it is becoming more noticeable that Google may substitute titles and descriptions from the Open Directory for its listings in place of using material from the page itself. We just had another question come up on our forums about this, highlighting how the action makes (to me) for a bad listing for HP. Nor is Google alone in this type of substitution. Over the past few weeks, I've been thinking that webmasters perhaps need to regain control in this area. Now I've posted a proposed standard that the search engines might follow. You'll find that listed at the top of this Search Engine Watch Forum thread: Proposed Search Engine Standard For Titles & Descriptions. You can also vote on suggested options in the thread. Please come by and vote or contribute your own comments.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!