I've written before about how it is becoming more noticeable that Google may substitute titles and descriptions from the Open Directory for its listings in place of using material from the page itself. We just had another question come up on our forums about this, highlighting how the action makes (to me) for a bad listing for HP. Nor is Google alone in this type of substitution. Over the past few weeks, I've been thinking that webmasters perhaps need to regain control in this area. Now I've posted a proposed standard that the search engines might follow. You'll find that listed at the top of this Search Engine Watch Forum thread: Proposed Search Engine Standard For Titles & Descriptions. You can also vote on suggested options in the thread. Please come by and vote or contribute your own comments.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!