Yahoo SM vs. Google AdWords from Search Engine Guide is a short summary covering some differences between buying paid listings with Google versus Yahoo. If you've been doing this for a while, there's no major surprises. But it has some nice highlights. Be wary of the claim about Google conversions being better, however. This seems based on one single ad campaign. Your own mileage may vary and dramatically so.
Save up to $400! Register now for SES New York 2012, the Leading Search & Social Marketing Event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Hurry, pre-agenda rate expires March 2!
