Google is to release a version of its Google Toolbar specifically for Firefox later this week. Watch the Google Toolbar site for news of when it is ready, and see below about Google's absurd advice not to comment about the toolbar launch until it happens.
Finally! In February, I'd asked Google why, despite being a close Firefox partner, it still hadn't produced a toolbar for the increasingly popular browser. The response was that the Googlebar tool for Firefox was seen as filling the need. Googlebar For Firefox, Plus The Google & Firefox Deal covers that plus how Googlebar does much of what the Google Toolbar for Internet Explorer doesn't.
For some other Firefox and search-related tips, see our recent series on searching and Firefox, the Three Cool Search Gizmos and A Great Search Tool for Firefox article and our Toolbars & Utilities category for Search Engine Watch members.
Firefox users who like toolbars should be sure check out Groowe, an easy way to search against multiple search engines at once and imitate special features their own toolbars provide. I can't recommend it highly enough.
Finally, remember that if anyone in the press asks you about the new Google Toolbar For Firefox, don't comment! At least, don't comment until the news is officially released via a planned Google press release. To help everyone understand this important need, Google posted this publicly:
Hey Googlebar folks, long time no talk. I thought I'd drop you a note to give a heads up on something Google will be releasing next week: a version of our IE Toolbar for Firefox. It will most likely be released on July 7th, but press releases will go out at 9pm on July 6th. Since you were in the Google-toolbar-for-firefox space first, it's conceivable that the press might contact you for comment. If they do it would be great if you could hold of replying until our press releases go out on the 6th.
Yes, if you post news of a secret launch in a public place, it's conceivable the press might hear about it before the launch. But then again, this is becoming a nice way to get triple the publicity for your products, these days.
In the past, we had the "beta" release and then the "final" release as a way to get a double-dose of press gushing. Now we have the triple -- news that accidentally leaks out, then the formal beta release, then the final release (or some product upgrade for those product that never emerge from beta).
A leak like this worked for Google Video last week, so why not do the same for the Google Toolbar For Firefox this week? The real question is, how do you get the quadruple dose of publicity going forward?
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