Kevin Ryan offers a few thoughts on how cost-per-action ads work over at Snap.com. Cost per action? Yes, you decide what action you want to pay for -- a click or an actual acquisition -- and bid accordingly. More details from Snap here. The system rolled out at the end of February, as covered in this press release (PDF file).
Save up to $400! Register now for SES New York 2012, the Leading Search & Social Marketing Event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Hurry, pre-agenda rate expires March 2!
